The BK Blog
Why You Need Strong Organic Social for Your Paid Ads to Succeed
Paid social advertising allows you to reach a wide audience of new users. But simply reaching a new audience isn’t enough to achieve all your business goals. Over 50% of people tend to follow a brand on social media before making a purchase. Discover why you need to maintain a strong organic social media presence to support the success of your paid ads.
7 Key Metrics to Measure Your Content’s Impact
How effective is your content marketing strategy? Content isn’t just about conversions. From building authority and trust to measuring social shares, discover the top 7 content marketing KPIs that will help you to track the impact of your company’s content.
Why Your Marketing Strategy Needs Personas
Discover what personas are, how to develop them for your brand, and how you can use them to create more engaging content and more persuasive, compelling ads.
How to Make the Most of Influencer Marketing
Influencer marketing is here to stay, so jump on the bandwagon before it passes you by. From knowing your audience to identifying your goals to complying with FTC regulations, here are 7 steps to make the most of influencer marketing.
5 Reasons You Need to Hire a Digital Marketing Agency (Not a New Employee)
Does your site’s traffic look more like an empty parking lot? Can the contacts in your email list be counted on fingers and toes?
Ecommerce Dates Every Marketer Needs to Know
From one of the top Colorado marketing companies, here’s your guide to making the most out of every major ecommerce event in 2018.
Secure Your Site or Lose Search Ranking in 2018
Google announced it will show a “NOT SECURE” warning when uses land on a text input field page on any HTTP website after 2018.
The Difference Between SEM and Paid Social Media Advertising (And Why You Need Both)
Here’s how paid social advertising and SEM work together to guide your lead from their initial interest to their decision to buy.
5 Reasons a Shopify Store Is Ideal for Social Media Advertising
Back when social media marketing first found its feet, it was all about your organic presence. Getting likes and followers was the key to success across social media platforms. But thanks to changes in algorithms, new networks and user behavior, if you want to make your mark on social media, you need a bigger budget.