The BK Blog
How to Leverage Cause Marketing as an Outdoor Brand (The Right Way)
Many consumers want their outdoor brands to do good. Learn more about the pros and cons of cause marketing for your outdoor brand, and how to do it right (and wrong).
How to Integrate Shopify with Facebook for More Effective Ads
A guide to optimizing Facebook ads using visitor data from your Shopify Store, including how custom audiences, conversions, and events can increase sales.
How to Improve Your Marketing With Call Tracking
Thanks to the internet, there are many opportunities for marketers to connect with their customers. There are home pages, landing pages, squeeze pages, banner ads, email distributions, pop ups, social media profiles, contact forms - the list goes on and on. Each of these touch points can be easily tracked by simply plugging those URLs into Google Analytics or and reporting on conversions associated with each channel. But what about phone calls? How do we…
How to Hook Travel Customers with Retargeting Ads
With retargeting ads, you can reach people who’ve expressed interest in your brand or products with custom-tailored content that corresponds to their intent, online behavior, and more.
How to Frame Your New Client’s Social Strategy
The term "social media" can be overwhelmingly all-encompassing. Between paid campaigns, organic content development, and community management—not to mention all the different platforms—it's challenging to know where to start or where to focus your efforts. It's natural to want to make sure each base is covered, but unless you have several team members dedicated strictly to social, it's important to identify and execute only the most valuable tactics for your account. So, where to begin?
How to Calculate BROAS Threshold and Ideal CAC as You Scale
All brands need to scale at one point or another, more often than not to increase its profits, market share,...
How To Boost SEO With Image Alt Text: Best Practices
Boost SEO with these image alt text best practices. Tips on how to write image alt text, how to add alt text to images, and more.
How Outdoor Brands Can Use Pinterest to Boost Organic Presence
Discover how you to build an effective Pinterest strategy for your outdoor brand, from developing personas to effective posting to important KPIs.
How NOT to Sell Gift Cards
Mother's Day happened recently (hopefully you knew that, or you owe Mom a phone call at the very least), and one of the things my mother asked my sister and I for was a gift card to a certain store which I won't name, for their sake. The entire process, beginning to end, was ridiculously complex and vague, and struck me as a great example of ecommerce gone wrong.