The BK Blog
How Automation Will Improve Digital Marketing in 2020
Automation in digital marketing can save your company money. From content optimization and personalized offers to chatbots and predictive lead scoring, here’s how.
How Accessible is Your Content?
Even if you've never designed a website yourself it's possible that you've heard of the "3-click rule" which states that all of your content should be accessible to a visitor in just three clicks. If a user cannot find what they're looking for in three clicks or less, the rule says, you will lose them. The web design community has a strange relationship with this "rule." While it's widely believed to be false, it still…
How a WordPress Blog Can Boost Your Online Business
One big piece of a digital marketing strategy that some businesses overlook is content marketing. Content encompasses everything from the words on your website to your email copy to your eBooks and, of course, your blog.
Hey @Everyone: look out for #Earthquakes
I stumbled across an article earlier this week (not StumbleUpon... that's a whole different beast) about a Chilean teen who is building up an impressive following on Twitter. He's not singing about days of the week, sharing texts from last night, or starring in movies. He's not a celebrity at all, but people care about what he has to say.
Have You Gone Organic?
Going organic has become extremely popular in recent years, but there are a surprising amount of people who just don’t get the benefits of switching. At the onset, it seems more expensive, but in the long run the savings and payoff are both greater. When the goal is your long term wellness, there’s no question that going organic is the best option out there. So if you want to be found on Page 1, you’ve…
Guest Post: Is Your Business Mobile Friendly?
The look and function of the Internet has changed dramatically within the last decade, and since it initially rose to prominence in the mid 1990s, there have been massive advances that we can't even really comprehend because they've happened so quickly. From slow, noisy dial-up to DSL and cable. From white, bulky desktops to sleek towers and flat-screen monitors. And from old, hefty cell phones that couldn't do anything but call people to hand-held computers…
Grow Your Sales with the New Salesforce + Google 360 Integration
If you’re new to understanding Salesforce, Google Analytics 360, or how these marketing tools work together, we’ll give you the lowdown how this new partnership can provide your company with actionable insights and help you grow your sales.
Google Battles to Overthrow the Type Tyrants
"Grumpy wizards make toxic brew for the evil Queen and Jack." If you used Google Fonts, you’d know exactly what that meant. Back in 2011 Google Fonts, then known as Google Web Fonts, released a directory of 19 licensed fonts that ranged from serif and san serif fonts to script fonts. Google believed that everyone should have access to quality typography to improve both their online and offline presence. The birth of Google Fonts opened…
Giving New Meaning to the Phrase “Dead Links”
QR (quick response) codes are catching on all over. With the amount of people using smart phones these days, they provide a simple, fast way to direct people to your website, or any site. Here at BK, we use them on our business cards, allowing people to instantly check us out, as opposed to waiting until they're at home sitting infront of their computer. In today's culture of instant gratification and endless digital distractions,…