The BK Blog
Does Your Site Meet E-Commerce Best Practices?
It's been a long time since we've talked about best practices and web conventions, so how about we make up for lost time with a collection of them for e-commerce? Whatdya say?! A few weeks ago we covered a number of elements that can hurt your e-commerce site's search engine rankings, even if you don't know it. While it's always a good idea to optimize your site for the search engines, in the end it…
Do I Really Need a CRM to Automate My Marketing Efforts?
Are you still keeping track of your customers on a Rolodex? Do you scribble down new customer contacts on a napkin?
CRM vs. Email for the Outdoor Industry: Which is Better?
Every outdoor brand needs a strategy for keeping customers happy and bringing in sales. CRM and email tools can both be useful for this. Find out which is right for you.
Could Training Wheels be the Secret to Your 2014 Success?
A child sits uneasily on a bicycle, while a parent runs alongside, gently pushing them down the sidewalk, keeping the bike upright. Eventually, the parent has to let go and let the child succeed or fail on their own, but giving up that control, that security of safety, can be tough. Enter: training wheels. Even after the parent lets go, the child still has support to help them succeed. No parent has to give their…
Conversion Optimization: Can Your Landing Page Perform Better?
If you've been keeping up with our series, I hope I've made it abundantly clear just what a landing page is and how/why to use it. For those who might not know, I'll boil it down to one sentence: Visitors are coming to a specific page on your site that is designed to capture their information in exchange for an incentive you provide. Of course there's so much more than that, but for this week…
Content Marketing: How America was Made!
Writing great content is only half the job; you need to share it, too! Do you have a content marketing plan?
Content for Web – It Goes Way Beyond Copy
When you think of the term “website content,” what’s the first thing that pops into your mind? For most people it’s going to be words, articles, blog posts, or something of the like. While these are foundational elements of content for the web, thinking of content through this narrow lens can really limit your ability to serve up the right content to the right prospect. In this day and age, not only does content need…
Color Me Retail
Last week I wrote a blog detailing an apparent obsession with purple and teal in the world of professional American sports during the 1990's. (That, or I'm a graphic design conspiracy theorist.) While the color schemes of our favorite sports teams are very important to us fans, they can and do change; most of the time they are what they are solely out of tradition. Color can play a very important, if only subconscious role…
Coke Changes Can. World Ends.
We like to keep a stocked fridge here at BKMedia Group. Food, beer, pop. (Yes, I said pop... I'm from Michigan) Two of the staples in our little fridge are Dr. Pepper and Coca-Cola. As a designer my tastes are constantly changing. I pull inspiration from things that I see on a daily basis, so the way I lay out your piece on Monday might not be the same as it would have been a…