The BK Blog

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How to Write Blog Headlines That Don’t Suck

Here are 11 tips of what to do and what to avoid when writing blog headlines to get more clicks, more shares, and higher search rankings.


Is Your Company’s “About Us” Page Working For You?

From nailing the copy and design to using video to show off your employees, expertise, and more, here are our 7 tips to making an About Us page that rocks.


How to Hook Travel Customers with Retargeting Ads

With retargeting ads, you can reach people who’ve expressed interest in your brand or products with custom-tailored content that corresponds to their intent, online behavior, and more.


How a WordPress Blog Can Boost Your Online Business

One big piece of a digital marketing strategy that some businesses overlook is content marketing. Content encompasses everything from the words on your website to your email copy to your eBooks and, of course, your blog.


Make the Most of Your Marketing with UTM Parameters

The only guide you’ll need to understand URL tagging and how to properly define UTM parameters so you can improve your datasets and become an analytics rockstar.


The Key to Finding Travelers? A Welcome Email Series and Newsletter

Providing a welcome email series and regular newsletter is a great start to engaging travelers and building relationships with them from there.


3 Steps to Create a Custom Email Newsletter (And Why You Should)

Creating a custom email newsletter is easier than you might think, and it doesn’t involve a coding degree. Follow these simple instructions to create an email newsletter that tells the story of your business and stays true to your brand.


6 Tips to Nail Your Keyword Research Strategy for SEO & SEM

Any smart digital marketing strategy starts with knowing your audience personas and understanding how to get their attention. And an effective way to communicate with your target audiences is through keyword research.


Tips for Making Your Website Look and Act Professional

A professional website can give potential customers faith in your company and increase traffic and sales. A website needs to load quickly, communicate effectively, and be usable across platforms. Here are 5 ways to make your website look and act more professional.