Author: Patty McCrystal
Facebook Blueprint Certification: What Is It and How Can It Help You?
A Facebook Blueprint Certification helps build brand trust, and can bolster your online reputation by giving you a comprehensive, personalized path to Facebook mastery.
Do I Really Need a CRM to Automate My Marketing Efforts?
Are you still keeping track of your customers on a Rolodex? Do you scribble down new customer contacts on a napkin?
Want More Organic Traffic? Here’s Why You Need to Optimize Your Content for User Intent
Want to show up on the first page of Google results? Then you’ll need to optimize your content for user intent. Find out what user intent is, why it’s so important, and how to optimize your content for a better user experience and improved SEO.
Grow Your Sales with the New Salesforce + Google 360 Integration
If you’re new to understanding Salesforce, Google Analytics 360, or how these marketing tools work together, we’ll give you the lowdown how this new partnership can provide your company with actionable insights and help you grow your sales.
Why You Need Strong Organic Social for Your Paid Ads to Succeed
Paid social advertising allows you to reach a wide audience of new users. But simply reaching a new audience isn’t enough to achieve all your business goals. Over 50% of people tend to follow a brand on social media before making a purchase. Discover why you need to maintain a strong organic social media presence to support the success of your paid ads.
7 Key Metrics to Measure Your Content’s Impact
How effective is your content marketing strategy? Content isn’t just about conversions. From building authority and trust to measuring social shares, discover the top 7 content marketing KPIs that will help you to track the impact of your company’s content.
Why Your Marketing Strategy Needs Personas
Discover what personas are, how to develop them for your brand, and how you can use them to create more engaging content and more persuasive, compelling ads.
How to Make the Most of Influencer Marketing
Influencer marketing is here to stay, so jump on the bandwagon before it passes you by. From knowing your audience to identifying your goals to complying with FTC regulations, here are 7 steps to make the most of influencer marketing.
5 Reasons You Need to Hire a Digital Marketing Agency (Not a New Employee)
Does your site’s traffic look more like an empty parking lot? Can the contacts in your email list be counted on fingers and toes?