The BK Blog
A New Day for eBay
Remember our little chat about Microsoft and their new logo? About how it fit with the trends in branding these days? Well you can add another redesign to that list, and it's quite similar. This time it's eBay, the online marketplace giant that started 17 years ago as an auction website.
A Look Inside: The Importance of Wireframing
Whether you’re working on a paper or building out a presentation for a client, I’ve found that starting with a project outline is a really valuable exercise. As a web designer I create outlines all the time for both new and existing projects; these outlines are known in the industry as wireframes. Like an outline, the wireframe is the skeleton or backbone that everything else like imagery and text is built upon. Without a skeleton…
9 Reasons You Need to Hire a PPC Agency ASAP
PPC generates higher quality leads, more conversions, and higher ROIs. But that’s not all. Here are the top 9 reasons you need to be focusing on PPC, like yesterday.
7 WordPress Plugins That’ll Make You Win at the Internet
When it comes to WordPress web development, plugins are the not-so-secret ingredient to driving traffic and increasing conversions. Here are 7 plugins you should be using.
7 Key Metrics to Measure Your Content’s Impact
How effective is your content marketing strategy? Content isn’t just about conversions. From building authority and trust to measuring social shares, discover the top 7 content marketing KPIs that will help you to track the impact of your company’s content.
7 Essential Questions for any Landing Page
Last week we talked at great length about just what a custom landing page is, and the main reasons behind using one. As with any project it can be easy to look past the small–yet important–details and focus on the end goal. Doing so will leave you having wasted both money and time; there are certain things that you need to consider before starting a custom landing page project.
6 Tips to Nail Your Keyword Research Strategy for SEO & SEM
Any smart digital marketing strategy starts with knowing your audience personas and understanding how to get their attention. And an effective way to communicate with your target audiences is through keyword research.
6 Steps to Better Email Copy
Last month I wrote a lengthy post on the importance of writing good headlines, the idea being that it's often the only shot you have at convincing people to read your content. While the headline is the important first step, there obviously has to be some content to read within, whether it's a post or page on your site or an email. A well designed email is great, and even something we've come to expect,…
6 Degrees of BK – The B Stands for Bacon
Way back in the dark ages, I mean 1994, actor Kevin Bacon made the bold claim that he had worked with everyone in Hollywood, or was at the very least connected by those he had worked with. It was this claim that started the game of "6 Degrees of Kevin Bacon," the challenge being to connect any actor to Kevin Bacon in no more than 6 steps. The internet has made the game much easier,…